Washington
Founder & Engineering
Builds the products. Reads the business. Bridges the gap between what a client says and what they actually need.
BIG THINKING
[ The studio ]
COMMERCIAL DEPTH.
CREATIVE RANGE.
We are not a factory. We are not a freelancer. We are three people who own what they build — from the first conversation to the last commit.
18 years commercial experience3 disciplines: design · code · strategy1 rule: no black box
[ Origin ]
WE STARTED WHERE
BUSINESS IS REAL.
Before Mindsfy, there were eighteen years managing commercial operations across Brazil — telecoms, retail, business development. Not theory. Real organisations, real pressure, real decisions with real consequences.
That background changed how we read a brief. Most studios ask what you want to build. We ask why it matters, who it serves and what happens if it does not work. That is a different conversation. And it leads to better digital work.
STRATEGY ✦ COMMERCIAL RIGOUR ✦ DESIGN ✦ ENGINEERING ✦ HONESTY ✦ STRATEGY ✦ COMMERCIAL RIGOUR ✦ DESIGN ✦ ENGINEERING ✦ HONESTY ✦
[ Who we are ]
THREE PEOPLE.
NO LAYERS IN BETWEEN.
The people in the conversation
are the people doing the work.
Guilherme
Client Partnerships
Leads the conversation from first contact to signed brief. Fluent in English and in the language of what clients want.
Talita
Brand & Experience
Shapes the visual identity, the interface and everything the client sees. Taste and rigour, in equal measure.
[ Extended reach ]
SMALL STUDIO.
NO SMALL THINKING.
Some projects need more hands. When that happens, we extend through a vetted network of Brazilian specialists — designers, engineers and strategists with over a decade of proven market experience. Not subcontractors. Not strangers. People we have worked alongside, who share our standards and our approach.
16 years850+ projects5 disciplines
Design · development · brand · strategy · automation[ How we think ]
NO THEATRE.
NO BLACK BOX.
NO EXCUSES.
01
Understand first
We do not arrive with a solution already sold. We learn the business, the audience and the constraints before deciding what belongs in the work.